International sales and marketing professional with experience in B to B markets in the Middle East, Asia Pacific, North America, and Latin America. Experience in strategy and implementation roles that allow me to exceed company’s goals. Expertise in sales management, marketing, price strategies and leading global and multicultural sales teams.
Worldwide manufacturer of steel seamless pipewww.vallourec.com
Managing Sales & Marketing activities for the Line Pipe Division in the Asia market.
•Managing sales office across the region (Singapore, China, Korea, Indonesia). Division of $200 M USD.
•Member of the Integration Team; working to integrate newly acquired seamless pipe plant in China to the group. Responsible for aligning Line Pipe standards, and managing existing export and domestic market.
•Managed 6 direct reports and a Team of 26 from 6 different nationalities.
Develop Line Pipe business (Onshore and Offshore Pipes + Fittings) with Oil & Gas, EPC companies and Distributors in the Middle East, by promoting the added value of Vallourec offer. Division of $50 Million annual revenue.
•Managing and coordinating Sales Agents in UAE, Oman, Kuwait, Iraq, India and Saudi Arabia. •Achieved a record year on bookings in 2015 for the region, despite a tough market due to low oil prices. •Managed 6 direct reports of 4 different nationalities.
Responsible for Sales and business development in the USA market for Line Pipe, Fittings, and Process Projects.
Division of $130 Million annual revenue.
•Develop business through different 3 channels: Distribution (NOV Wilson, Dixie Pipe, MRC), EPCs (Fluor, CB&I, Technip etc) and directly with end users (Exxon, LLOG, Anadarko etc.) •Develop product strategy to maximize revenue from our mills in Brazil, France, Germany, Korea and USA •Managed 3 direct reports, and a team of 5 employees.
In charge of strategic planning, marketing research and trade marketing activities for North America.
•Develop the 5-year strategic plan for the NA region (USA, Canada, and Mexico). •Implemented Key Account Planning process with the 8 biggest accounts ($650 Million in revenue) •Created a segmentation analysis for new prospects; based on behavioral and demographic variables. •Launched the first NA customer satisfaction survey •Managed 4 direct reports.
Largest building-material company in the world; cement and ready-mix concretewww.cemexmexico.com
Define, coordinate and manage sales strategies for volume, price, channels of distribution, coverage, and supply chain for the state of Baja California Sur, Mexico. Responsible for an operation of +$60 M US of annual revenue.
•Increased market share by 9% in 2010. Trough an integrated strategy of –price, marketing, additional sales force by segments, government affairs, technical sales, supply chain, an add value services to distribution. •Increased coverage by 12% year 2009 vs. 2008, locations where our product could be purchased. •Managed 6 direct reports, and a team of 9 employees.
Integrated commercial process in Latin America that created additional revenues of $2.4 million usd.
Responsible for supporting all sales strategies with marketing tactics either to distributors or end users.
Link between strategy (marketing) and the operation (sales).
•Member of an interdisciplinary team that developed the launching of the first impermeable cement in the world. This realized a 15% product mix, along with the sale of traditional cement, and a 7% increase in revenue. •Increased the level of consumer participation in sales promotions from 40% to 60%. •Managed 4 direct reports, and a team of 19 employees.
Construmex – Project that assisted Mexicans living in US with building or purchasing a home in Mexico.www.cemexmexico.com
Managed project that assisted Mexicans living in the USA with building or purchasing a home in Mexico.
•Opened seven retail locations in Houston, Dallas, and Atlanta and developed sales and marketing strategies to promote awareness of the program to Hispanic families in these metropolitan areas. •Instrumental in increasing sales revenue by 55% in a six-month period through the implementation of a national credit program for interested purchasers. •Managed 3 direct reports, and a team of 8 employees.
Construrama – Largest building material retailer in Latin America.www.construrama.com
Largest building material retailer in Latin America
•Managed over 80 regional promotional sales campaigns, through a co-op program, achieving a 3% increase in corporate sales and a 12% increase in brand awareness •Created the company’s first nationwide sales promotion in 1,800 retail stores
Coordinated marketing and promotional activities for the northeast region of Mexico.
•Achieved a 15% increase in consumer preference in the states of Aguascalientes and Zacatecas through implementing creative and exciting sales creative promotions
Cerveceria Cuauhtemoc Moctezuma – CCM Beer producer of brands like Tecate, XX Lager, Sol.www.cuamoc.com
Texdam – Producer of specialty knit fabrics.www.texdam.com
Producer of specialty knit fabrics
Developed customer service systems to increase customer relations.
Success by Six – United Way association that educates the public on the importance of early childhood development.www.successby6edmonton.info