Bernardo Stephano

International sales and marketing professional with experience in B to B markets in the Middle East, Asia Pacific, North America, and Latin America. Experience in strategy and implementation roles that allow me to exceed company’s goals. Expertise in sales management, marketing, price strategies and leading global and multicultural sales teams.



Northwestern University,
Kellogg School of Management

Sales and Marketing, Executive Scholar Program
Location: Evanston, Illinois
Program: Sales and Marketing
Courses: Business Marketing Strategy, Customer Insight Tools, Competitive Strategy, Managing new services for strategic competitive advantage, Pricing for Profitable decision making
Year: 2012 - 2014

Tulane University,
Freeman School of Business

Location: Houston Campus
Major: Management
Minor: Finance
Graduation: Dec 2008

Monterrey Institute of Technology and Higher Education (ITESM),
Tec de Monterrey

Bachelor Degree
Location: Monterrey, México
Major: Bachelor in Business / Marketing
Minor: Finance
Graduation:Dec 2000

University of Alberta

BACHELOR DEGREE - Exchange student program
Location: Edmonton, Alberta, Canada
Major: Exchange student, marketing program
Year: 1998


Work Experience

  • Worldwide manufacturer of steel seamless pipe
  • Oil, Gas and Steel

  • Sales Director North East and South East Asia (GM) - Shanghai, China

    Managing Sales & Marketing activities for the Line Pipe Division in the Asia market.
    •Managing sales office across the region (Singapore, China, Korea, Indonesia). Division of $200 M USD.
    •Member of the Integration Team; working to integrate newly acquired seamless pipe plant in China to the group. Responsible for aligning Line Pipe standards, and managing existing export and domestic market.
    •Managed 6 direct reports and a Team of 26 from 6 different nationalities.

  • Sales Director Middle East and India - Dubai, UAE

    Develop Line Pipe business (Onshore and Offshore Pipes + Fittings) with Oil & Gas, EPC companies and Distributors in the Middle East, by promoting the added value of Vallourec offer. Division of $50 Million annual revenue.
    •Managing and coordinating Sales Agents in UAE, Oman, Kuwait, Iraq, India and Saudi Arabia. •Achieved a record year on bookings in 2015 for the region, despite a tough market due to low oil prices. •Managed 6 direct reports of 4 different nationalities.

  • Sr. Sales Manager, USA - Houston, Texas

    Responsible for Sales and business development in the USA market for Line Pipe, Fittings, and Process Projects. Division of $130 Million annual revenue.
    •Develop business through different 3 channels: Distribution (NOV Wilson, Dixie Pipe, MRC), EPCs (Fluor, CB&I, Technip etc) and directly with end users (Exxon, LLOG, Anadarko etc.) •Develop product strategy to maximize revenue from our mills in Brazil, France, Germany, Korea and USA •Managed 3 direct reports, and a team of 5 employees.

  • North America Marketing Manager - Houston, Texas

    In charge of strategic planning, marketing research and trade marketing activities for North America.
    •Develop the 5-year strategic plan for the NA region (USA, Canada, and Mexico). •Implemented Key Account Planning process with the 8 biggest accounts ($650 Million in revenue) •Created a segmentation analysis for new prospects; based on behavioral and demographic variables. •Launched the first NA customer satisfaction survey •Managed 4 direct reports.

  • Largest building-material company in the world; cement and ready-mix concrete
  • Consumer Durable goods, Cement, Retail

  • Regional Sales Manager - Los Cabos, México

    Define, coordinate and manage sales strategies for volume, price, channels of distribution, coverage, and supply chain for the state of Baja California Sur, Mexico. Responsible for an operation of +$60 M US of annual revenue.
    •Increased market share by 9% in 2010. Trough an integrated strategy of –price, marketing, additional sales force by segments, government affairs, technical sales, supply chain, an add value services to distribution. •Increased coverage by 12% year 2009 vs. 2008, locations where our product could be purchased. •Managed 6 direct reports, and a team of 9 employees.

  • Post Merger Integration Leader (PMI) - San Juan, Puerto Rico

    Integrated commercial process in Latin America that created additional revenues of $2.4 million usd.

  • Mexico Trade Marketing Manager - Monterrey, México

    Responsible for supporting all sales strategies with marketing tactics either to distributors or end users. Link between strategy (marketing) and the operation (sales).
    •Member of an interdisciplinary team that developed the launching of the first impermeable cement in the world. This realized a 15% product mix, along with the sale of traditional cement, and a 7% increase in revenue. •Increased the level of consumer participation in sales promotions from 40% to 60%. •Managed 4 direct reports, and a team of 19 employees.

  • Construmex – Project that assisted Mexicans living in US with building or purchasing a home in Mexico.
  • Consumer Durable goods

  • Construmex -Market Manager - Houston, Texas

    Managed project that assisted Mexicans living in the USA with building or purchasing a home in Mexico.
    •Opened seven retail locations in Houston, Dallas, and Atlanta and developed sales and marketing strategies to promote awareness of the program to Hispanic families in these metropolitan areas. •Instrumental in increasing sales revenue by 55% in a six-month period through the implementation of a national credit program for interested purchasers. •Managed 3 direct reports, and a team of 8 employees.

  • Construrama – Largest building material retailer in Latin America.
  • Retail

  • Construrama -Consumer Promotion Manager - Monterrey, México

    Largest building material retailer in Latin America
    •Managed over 80 regional promotional sales campaigns, through a co-op program, achieving a 3% increase in corporate sales and a 12% increase in brand awareness •Created the company’s first nationwide sales promotion in 1,800 retail stores

  • Mexico Northeast Marketing Coordinator - Monterrey, México

    Coordinated marketing and promotional activities for the northeast region of Mexico.
    •Achieved a 15% increase in consumer preference in the states of Aguascalientes and Zacatecas through implementing creative and exciting sales creative promotions

  • Cerveceria Cuauhtemoc Moctezuma – CCM Beer producer of brands like Tecate, XX Lager, Sol.
  • Consumer Packaged Goods

  • Texdam – Producer of specialty knit fabrics.
  • Producer of specialty knit fabrics

    Intern, Sales Department - Barcelona, Spain

    Developed customer service systems to increase customer relations.

  • Knit Fabrics

  • Success by Six – United Way association that educates the public on the importance of early childhood development.


Additional Info



Additional Activities

Member of Botas Cebu Advisory Board
Adjunct Marketing Instructor Houston Community College


Biking (Certified Spinning Teacher)
Running ( Half Marathon Runner 8 so far)
Dubai, UAE
Houston, Texas
San Juan,
Puerto Rico
Cabo San Lucas,
Shangai, China
Shanghai, China
Shanghai, China
Chengdu, China
Beijing, China
Hangzhou, China
Abu Dhabi, UAE
Leon, Mexico
San Miguel Allende,
Lousiana, USA


Contact Me

City Centre One
800 Town and Country Blvd
Suite 300
Houston, Texas 77024
View in map
Telephone: 713 232 00 53
Mobile (+86) 185 0008 6912
LinkedIn: Bernardo Stephano
Twitter: @BernardoStephan