Link between the strategy (Marketing) and implementation (Sales). Supported all sales strategies with marketing tactics.
Lead a team of 19. Responsible to support all sales strategies with marketing tactics either to distributors or end users.
- Member of an interdisciplinary team that developed the launching of the first impermeable cement in the world. This realized a 15% product mix, along with the sale of traditional cement, and a 7% increase in revenue.
- Increased awareness of sales promotions in Mexico, from 8% of the target market to 26%. Level of consumer participation increased from 40% to 60%.