Mexico Trade marketing manager at CEMEX

Link between the strategy (Marketing) and implementation (Sales). Supported all sales strategies with marketing tactics.

Lead a team of 19. Responsible to support all sales strategies with marketing tactics either to distributors or end users.

    • Member of an interdisciplinary team that developed the launching of the first impermeable cement in the world. This realized a 15% product mix, along with the sale of traditional cement, and a 7% increase in revenue.

    • Increased awareness of sales promotions in Mexico, from 8% of the target market to 26%. Level of consumer participation increased from 40% to 60%.

  • Leading a series of massive events to celebrate the 100 anniversary of CEMEX, like the celebration with customers, 4 days of activities with more than 3,500 attendees, with customers of all segments. Download file 1, Download file 2.

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