Define, coordinate and manage sales strategies for volume, price, channels of distribution, coverage, and supply chain for the state of Baja California Sur, Mexico. Responsible of an operation of +$60 M US of annual revenue.
- Increased market share by 9% in 2010. Trough an integrated strategy of –price, marketing, additional sales force by segments, government affairs, technical sales, supply chain, an add value services to distribution.
- Increased coverage by 12% year 2009 vs. 2008, locations were our product could be purchased.