Regional Sales Manager at CEMEX

Define, coordinate and manage sales strategies for volume, price, channels of distribution, coverage, and supply chain for the state of Baja California Sur, Mexico. Responsible of an operation of +$60 M US of annual revenue.

  • Increased market share by 9% in 2010. Trough an integrated strategy of –price, marketing, additional sales force by segments, government affairs, technical sales, supply chain, an add value services to distribution.
  • Increased coverage by 12% year 2009 vs. 2008, locations were our product could be purchased.

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